Keyword Difficulty

Adlight Web Marketing located in Kenya is an Adlight Contractors technology services division firm that offer Keyword Difficulty also referred to as keyword competition research and analysis with a mission to accomplish a better page rank. This is one of the web marketing approaches that helps effectively accomplish a successful search engine optimization mission on any website project across the world.

Definition: It is one of the most determinant factor to consider in search engine raking and marketing when doing keyword research. The higher the keyword competition, the harder it is to rank on the 1st SERPs owing to a high competition from the ranking websites.

Schematic Diagram: understanding SEO keyword competition

In order to understand how SEO keyword competition works for any active Website, the calculation is based on its Domain Authority, Page Authority, Citation Flow, Trust Flow and Link Juice among other on page SEO ranking factors such as White Hat SEO.

Page Authority (PA) Definition. PA measures the strength of individual pages to rank on search engine result pages - SERPs.

Alike Domain Authority (DA), PA measures between 1 and 100 with preference to have a higher value rank better on Search Engines. Put more effort when developing your content and aim to work to have a higher PA score on your webpage to achieve higher on page SEO.

The main difference between DA and PA is that Domain Authority is a measure of ranking strength as an ability to rank on the domain level where as Page Authority is a measure of ranking based on the page level strength to rank on Search Engines.

Citation Flow (CF) definition. CF is a ranking number of predicting how influential a URL measures based on how many sites link to it.

Trust Flow (TF) definition. TF is a ranking number predicting how trustworthy a page measures based on how reference trustworthy sites relatively tend to link to their trustworthy neighbors. TF will range from 1 to 100. Higher rank values indicate better ranking performance and results on SERP. There is need to work to achieve higher TF by linking to more authoritative links. It is worth noting that linking to trustworthy sites must be based limited on to your topical niche only when you aspire to rank better. Linking to none relevant neighbors may work to spoil your reputation.

You can use Moz, Ahrefs or other keyword difficulty - keyword competition checker tool based on your budget or the free Google Keyword Planner that can help you research keyword volume and difficulty to use on your website and eventually raise your DA.

Photo: A screen shot for Ahref keyword competition Tool

There are several Keyword difficulty checker or keywords explorer tools out there on the web. Such a tool has a reporting metric that offer and integrates:

• Reports tools,
• Keyword suggestions,
• Analyze your competitors and competition,
• Organic Traffic,
• Track your own keyword rankings online.

Read more about how to carry out Keyword Research for SEO for your website project in the year 2026.

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