Continuous Keyword Research for SEO

Adlight Web Marketing located in Kenya is an Adlight Contractors technology services division firm that implement continuous Keyword Research on websites for Search Engine Optimization (SEO) services online.

Photo: A screen shot for keyword tool keyword planner

Definition. It is the process by which based on your target area of your business, you research on popular search terms people type into search engines like Google search, and lay them with a personal algorithm strategically within your content with a purpose that your page appears higher on a search engine results page (SERPs).

1.0. Research on New Keywords Strategy

The new strategy is no longer the way it used to be, which was going about finding one high volume keyword and ranking for that single keyword specified on the web-page title and description. Today, it is about planning for a keyword strategy within your content with a variety of terms that are relevant to your product, sector and industry.

You can focus on new keyword researches for your industry to create a content strategy within your current or new website, forum or blog. For example, within our industry, we at times concentrate with topics such as Web Design and Development in Kenya, CMS platforms, Softaculous suite, Customer service, WordPress, Joomla, Megento CMS, keyword research tools etc.

Sometimes, we may be interested into making an extra mile in what we intend to achieve. There are many old and new research tool poping up almost daily to help you with research. You may find them very useful in spearheading your project.

Dig deep and aspire to expand on the new keyword researches families as you must identify the most valid search intent behind them and serve it with your content. Learn and sometimes use the free tools to research on the new keywords for Target Marketing Over the Google Search Engine.

2.0. Optimize content with Long Tail Keywords Strategy

Long tail keywords or simply Long-tail keywords defination. These are those three and four keyword phrases which are exactly specific to whatever you are selling. When a customer uses such highly specific search phrase, they tend to be looking for exactly what they are actually shopping for.

Long Tail Keywords is the alternative to opt to for new projects. If you are an armature, working on a new project or are limited in marketing resources, focus and go for less popular keywords using a long tail keyword generator. Do not go with the most popular parent keywords in your industry. The top-level-keyword is highly competitive within your sector and it would be hard for a new website to rank for it. That is why it is not worth targeting them. Instead, use long-tail keywords which usually have a lower volume and are less competitive but will issue you with much required clicks from Search Engines if you use them strategically. The ultimate meaning for use of this translates to better results.

Consider an industry such as the property market with use for long tail keywords examples such as "Nairobi 3 Bedroomed Rentals". It has higher preferrence for beginners against a short tail keywords such as "Nairobi Rentals". Use online long tail keywords finders and tools by doing a careful search online on SERP. With careful research, your keyword results will be useful for your content optimization mission that does not defeate your budget.

2.0.1. Domain Authority

Domain Authority (DA) definition. According to MOZ - Domain, Page or Website Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score of 1 to 100 means lower score corresponds to low page rank while high score gives SERPs greater ability to rank your content. Your search engine marketing focus should be on working to raise your domain authority (DA) score.

Photo: A screen shot for Small Seo tools domain authority checker

There are numerous - free and professional tools to use out there. Conduct a Google Search for singular or multiple websites domain Authority rating checker tools such as Small SEO Tools for beginners and go for the ones that matches your monthly or annual budget based on pricing cost. Other experts tools such as Moz are out there too. You can use them to measure the authority of your domain name address.

2.0.2. Keyword Difficulty

Keyword difficulty or Keyword Competition indicates how difficult it is to rank high for a specific keyword or several keywords on search engines. It is an important metrics to consider when doing researches. The higher the keyword difficulty, the harder it is for your project to rank on the 1st Google SERPs due to a high competition of the ranking websites.

Photo: A screen shot for Ahref Keyword Difficulty Tool

You can use Moz, Ahrefs or other keyword difficulty tool based on your budget or the free Google Keyword Planner that can help you research keyword volume and difficulty to use on your website and eventually raise your DA.

Keyword difficulty tool (keywords explorer or keyword difficulty checker) reporting metric offer metrics that integrates:

• Reports tools,
• Keyword suggestions,
• Analyze your competitors and competition,
• Organic Traffic,
• Track your own keyword rankings online.

Let us find more information on Keyword Difficulty in our next chapter.

3.0. Build on Competitor Keywords Strategy

A winning strategy is to finding ways to counter the competition and catch up or build quickly over the competition. Spying and look into your competitors content and keyword when out of ideas might be perfectly good for you. Use features like Ahrefs - Content Gap analysis tool that can help you identify the keywords your competitors are ranking for against you. Strategise on developing better content like your competitors.

Let us next learn about Schema Microdata for Website Indexing page design that improves on SERPs understanding and displaying of page content.

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